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"Business Cards That Work"
Business Cards: What They Really Should Be Used For...
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Let's talk about what a Business Card really should
be used for and look at a quick example of what you can do with
them.
In my opinion, Business Cards don't have to be `fancy` in order to
work well; in fact, they don't need to have your picture or be in
color.
They can be the `cheapo` kind you buy
at your local supply store - on white or goldenrod cardboard with
black ink. |
None of these things makes
any difference. The only thing that matters is what the business card says
and what it's used for. In my opinion, you should have two things on your
business card:
1)Your name, address, phone number and all the important contact
information.
2) Your offer of something that people/prospects want to call for.
For example, your business card could offer a FREE report on the front
and/or back, and say
something like this at the bottom:
`For a FREE report that reveals how to purchase a choice, brand new, home
for less than 50% of the price of renting an apartment or home, call
1-888-XXX-XXXX ext. xx, 24 hrs, for a TOLL-FREE recorded message. Get a
copy of the report most landlords and rental agents are praying you never
read!`
Now, isn't that a lot better than putting, `Number One Broker In Fargo`?
A (3rd) thing you should have on your business card besides offers of FREE
reports is a 24-hour, toll-free number-message line. For instance, a
toll-free number different from your home or office that says something
like: `Or, call 1-800-XXX-XXXX, 24-hours, to leave a message for us
anytime. We will get right back to you. This message line also carries
special announcements about our current listings!` (or whatever), so
please call anytime.`
Then, set up a toll-free number with two menu options:
1) `Hi, this is Jack Koenig from Creative Home Brokers. I`m not in right
now, but please leave your name, address and phone number, email and I'll
call you right back`;
Or
2) Your message could be: `Punch 1 to leave a message; punch 2 to hear
about our next FREE
First Time Owner Dream Home Seminar; etc.`
This second line, pre-recorded message, should be offering something
happening in your office,
something you're doing personally, special programs or rates, or some
special tip of the month.
Or, even a piece of information you think would be interesting and fun for
people to listen to — giving them a reason to call again.
See, the whole point of a business card is to get people to call you. It's
not supposed to develop your image, and it's not supposed to give you name
recognition. Your business card should bring you business.
More information about a toll free recorded message line is available at:
http://www.real-estate-marketing-tips.com/hotline.htm
Business Cards That Work
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Contact: admin @ evergreenpub . com |