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"Publicity: The Best Things
In Life Are... FREEE!"
The Power of free Publicity...
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One portion of your marketing plan that I probably
don't talk about enough is "free publicity".
Publicity is an extremely important tool and should be given
prominence in any marketing plan.
What is publicity?
It's getting anyone else besides yourself to talk about you
(preferably in a good way) and tell about the things you do. |
If you can get any of the media in your area to give you
publicity it will have a tremendous effect in boosting your closings.
You see, publicity is far more valuable than paid advertising in the same
media.
Why is publicity or public relations better than advertising?
2 Reasons:
1. Credibility – If you say that your products or services are the best in
a paid newspaper advertisement, readers (who know you are advertising to
sell your products) will automatically discount what you say.
If, however, a reporter wrote an article about you, the story has built-in
credibility because it is seen as the “media” making the statement and is
perceived as unbiased. (This is one of the most powerful benefits of
publicity)
2. It doesn't cost anything – One of the biggest expenses for almost any
business is advertising. Advertising can eat up much and sometimes all of
your hard earned money if your not careful.
Why would any publication want to give you publicity?
They will give you publicity only when they feel it is in their own best
interest.
To keep their readers and viewers, publications and broadcasters must give
them hot information that they want. This helps them build and keep
their audience – which, helps
them create higher profit-margins by selling advertising.
If you give the media something interesting that their audience wants to
know about, you're helping them keep their audience and sell more
advertising.
Of course, not every editor will see the value of your information but
that's ok because you don't have to get all the publicity you go after to
create a large increase in your business.
You only need a few free articles or stories to generate a substantial
increase in your business.
For more details about publicity & public relations and resources on how to generate free publicity for
yourself or your company check out:
http://www.highprofitmarketing.com/resources/publicity.htm
Power of Publicity
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